New edition includes up-to-date tips and strategies for speaking and dealing with NEW Media, including: blogs, podcasts, webcasts, and ezines.

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Learn to get the quotes you want, look good on camera, and sound confident and comfortable during your next media interview.

In the book, TJ Walker & Jess Todtfeld explain:
-A systematic approach to developing and delivering a memorable message
-Strategies to help reduce nervousness
-Tips and guidelines for looking your best on camera
-A successful approach to answering tough questions
-Tips on dealing with ANY interview situation
-Memorable examples from key media figures
-A proven, step-by-step system to create sound bites and get the quotes you want!
- Strategies for speaking to new media