In Charming, Texas, the ultimate contest is underway. 

Who’ll be the next Mr. Charming? Odds favor Cole Kinsella, owner of the Salty Dog Bar & Grill. The bachelor is certainly handsome and charismatic, especially to his newest employee, and former high school sweetheart, Valerie Villanueva. Except…

Val’s in the running, as well. Because why can’t a woman be the most charming? As the rivalry revs up, so do the stakes. Each desperately needs that prize money, but do they need each other more?