Dr. Seuss's well-known and well-loved The Lorax is as timely now as it was when it was first published in 1971—perhaps even more so. This bestselling ecological warning is now available in an elaborate pop-up book, published in conjunction with the release of The Lorax feature film on March 2, 2012—Ted Geisel's birthday. David Carter has transformed Seuss's powerful message and has brought to life the Lorax, the Bar-ba-loots, the Truffula Tree Tufts—and more—in eight dynamic pop-up spreads.