Sweat, Blood Dirt, Bulls Pain, Glory Some people think this is a rodeo This Ain't No Rodeo This is Bull Riding! Inside these covers you will find stories about one of the toughest individual sports there is -- bull riding and those who participate. This exciting sport pits the riding skills, ability to read and interpret the animal athlete's movements, strength and sheer determination of the rider against the brute force,power and determination of a bull who doesn't want that rider on his back. As exciting as the sport is to watch, it is very dangerous. This is not a team sport, and riders who aren't riding and winning; aren't making money. Seventy-five percent of all proceeds from the sales of this book will be donated to the RRF - an organization that provides finacial assistence to those involved in the sport when they need it.