BILL WESTROM is a consumer advocate and veteran mortgage professional who has become a critic of the traditional banking system. His own businesses, IFS Development Group and TruthInEquity.com, focus on educating and empowering homeowners so they can make smarter choices about mortgages and employ an innovative mortgage reduction strategy; equity acceleration. Westrom's mission is to "change the financial landscape of this country by helping homeowners get more out of what they own and what they earn."