Arielle Ford is the Director of Publicity for Spiritual Cinema Circle and Earth Cinema Circle (bought by Gaiam). Prior to January 2004, Arielle ran her own PR firm, The Ford Group, which she founded in 1987. She is best known for helping to launch the careers of Deepak Chopra; Jack Canfield and Mark Victor Hansen, Chicken Soup for the Soul series; and Neale Donald Walsch, Conversations With God. She has also handled publicity for Wayne Dyer, Dean Ornish, Debbie Ford, Gary Zukav, Marianne Williamson, Louise Hay, Joan Borysenko, Don Miguel Ruiz, Kenny Loggins and many other notable authors, 11 of whom became #1 on the New York Times bestseller list.