Welcome to Lamaar Studios. Once a small Southern California animation house, it has grown into an entertainment conglomerate encompassing movies, television, music, video games, and a sprawling theme park called Familyland.

When an actor portraying Familyland's beloved mascot, Rambunctious Rabbit, is brutally murdered on park grounds, Lamaar executives fear that their idyllic image of '50s America will be shattered. Feeling pressure from the studio, LAPD Detectives Mike Lomax and Terry Biggs must conduct their investigation while avoiding the public eye.

But as more murders are committed, Lomax and Biggs uncover a sinister plot. Someone has a vendetta against Lamaar, a vendetta worth killing for. With the media closing in and political pressure mounting, the partners must race to discover the Lamaar-hating madman before he brings the family entertainment giant to its knees.